Consumer Awareness and Capitalism at its Finest
Patriots…..Join the Revolution….USA We Care
….Wanted: Companies With Integrity….
Register Your Company…NOW….
…after qualification…Join the Revolution!
Join the Open Disclosure Organization….reduce your advertising budget
with minimal marketing fee of $150 annually
Open Marketing's business plan is a sound one. The information revolution is still growing. Consumers are always looking for value, but are willing to pay for quality as long as expectations are met. Our marketing plan is to turn shop-at-home selling for residential home improvements into a professional business where consumers are given the opportunity to make an intelligent decision when they are getting estimates and choosing a contractor. The Open Disclosure Organization will expose companies who do not disclose and offer transparency to the consumer as inefficient, complacent and dishonest.
The Open Disclosure Organization will reduce costs by co-sponsoring the marketing strategy of disclosure and transparency. Promoting sponsors will utilize kiosks in shopping malls and all high traffic locations, with co-sponsored audio-video theme towers, carts and kiosks. Collecting demographics and information from consumers and distributing cost-effective hand-out pamphlets, DVDs, and marketing the integrity of Open Disclosure members on Internet websites, like Angie's List.
CONSUMER REFERRAL WEBSITES, SUCH AS ANGIE'S LIST
ARE FORMS OF DISCLOSURE / TRANSPARENCY
THE INTERNET IS AN INFORMATION REVOLUTION
Angie's List is revenue-driven by consumers, not businesses. There is no cost to the contractor. Consumer members of Angie's List have access to information on the past performance of shop-at-home companies and residential contractors, disclosing both good and bad reports about local businesses. As reported in Professional Remodeler's Magazine December 2007, a contractor receives 30% of his company's $6.5 million annual sales from this consumer-driven website.
Contractors must be accountable for their actions and inactions, provide excellent service. Accountability, principles, and values equals big profits for contractors on Angie's List